Sprout Social

JUNE 15, 2021

Over a third of marketers (35%) cite market research as what they need most to succeed on social, closely followed by audience research (33%). This lack of research and analysis makes it difficult for marketers to succeed across the many platforms they manage.

Gen Z 107

Gen Z Global Marketing Market Research Communications 107

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. If you’re not sure where your ideal user base hangs out, head back to Step 1 and dig into some market research first. Step 3: Automate marketing with a social media management tool. Try influencer marketing.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hubspot Marketing

OCTOBER 24, 2022

To improve your lead generation strategy , you might test out new landing page CTAs, try creating stronger offers, or re-focus your efforts on more powerful lead nurturing campaigns. Director of Global Marketing, Document Workflows, told me that increasing revenue is a top goal of hers for 2023. Michelle Keene , Dropbox's Sr.

Gen Z 86

Gen Z Millennials Transform User-Generated 86

Pam Didner

OCTOBER 22, 2022

For example, what matters to a Gen Z male living in an urban environment will likely differ immensely from a female Baby Boomer living in a rural area. Another example is that IT managers in Brazil and Russia may have different network infrastructures but are likely equally concerned about security threats. The answer is NO.

Gen Z 50

Gen Z Copywriting Manufacturing Communications 50

Marketing Insider Group

FEBRUARY 5, 2024

Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. SmartInsights) Leading marketers are 1.6

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87