Gen Z Industry Insights User-Generated 
Sprout Social
MAY 8, 2025
Its partnership with Google makes it easier for users to see and participate in Reddit communities and conversations. Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. This is how organic trends begin.
Sprout Social
MARCH 26, 2025
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SocialPilot
JULY 4, 2025
In fact, 48% of Gen Z consumers prefer discovering products through short-form videos like TikTok and Instagram Reels. billion social media users , your next customer is definitely scrolling. They have consistently shared product and user-generated content to achieve this. And with over 5.24
SocialPilot
JULY 4, 2025
In fact, 48% of Gen Z consumers prefer discovering products through short-form videos like TikTok and Instagram Reels. billion social media users , your next customer is definitely scrolling. They have consistently shared product and user-generated content to achieve this. And with over 5.24
Martech
FEBRUARY 19, 2025
TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. of TikTok’s US user base are Millennials. million users.
Martech
MAY 3, 2022
Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness.
Bannerflow
DECEMBER 16, 2019
Gen Z targeted advertising. Gen Z targeted advertising. In 2020, expect to see a trend for advertising that attempts to capture Gen Z’s attention. Who is Generation Z? Gen Z is the up and coming demographic, now looking to make decisions when it comes to which brands they want to buy from.
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