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Tiktok Marketing Trends

Calvyn Lee Blog

We’ve studied algorithm updates, technological advances, and different social media feature releases to determine the marketing trends you need to be paying attention to for the coming year. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.

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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

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Marketing Trends We’re Watching in 2024

Lynton Web

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report.

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How To Keep Up With Marketing Trends In 2023? 5 Tips For Digital Marketers

Digital Marketer

Here are some of our favorites: Neil Patel — known for his expertise in SEO and content marketing Gary Vaynerchuk — known for his expertise in social media marketing Rand Fishkin — founder of Moz, recognized authority on SEO and content marketing. So let’s get out there and embrace the future of marketing!

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Social Media Marketing: The Ultimate Guide

Hubspot Marketing

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Why should you spend time creating social media accounts for your business?

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How Consumer Behaviors Shape Digital Marketing

Scoop.it!

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? Take social buying, for example. What motivates them?

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100+ Surprising Video Marketing Statistics You Should Know in 2024

SocialPilot

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.