Hubspot Marketing

JULY 22, 2022

With new marketing channels and trends constantly popping up, it can be difficult to know where your target audience actually is. To jump to a broader side-by-side look at how all generations handle each stage of product discovery and purchases differently. Gen Z Overview (ages 18-24).

Gen Z 129

Gen Z Millennials Retail User-Generated 129

Hubspot Marketing

MARCH 8, 2021

But, as with any new marketing trend, you might wonder, "Are consumers actually buying products while surfing social media?". As a marketer, creating an online catalog or ecommerce process -- even with the help of an intuitive social media platform -- takes time and effort. Takeaways for Marketers.

Gen Z 144

Gen Z eCommerce Shoppers Millennials 144

Girl Power Marketing

AUGUST 9, 2021

However, the current state of CPG marketing trends gives us a lot of information about how things are going and how we can expect them to develop over the coming years. Millennials started the fight for more sustainable products, but Generation Z is expected to up the ante in the coming years.

Manufacturing 52

Manufacturing Gen Z Logistics Millennials 52

Sprout Social

NOVEMBER 21, 2019

Again, today’s marketing world evolves at a rate that’s difficult to keep up with. New marketing tools. There’s a reason why 55% of people are overwhelmed when trying to learn about a new product. By monitoring market trends through research, you can figure out the best tactics for reaching your target audience.

Market Research 97

Market Research Gen Z Price B2C 97