Gen Z Millennials Pharmaceutical Price 
Martech
MARCH 1, 2024
Millennials and Gen Z are rapidly entering the B2B buying group. The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed. A need to avoid price wars. This last one is a biggie. They expect to do business through digital channels.
Duct Tape Marketing
OCTOBER 24, 2018
The last few years there have been a lot of management consultants charging a lot of money to train leaders how to work with this next generation of workers coming in, the millennials coming in. I think what has also been missed, right, because you know the millennials have gotten a lot of attention.
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