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The B2B case for retention marketing: 7 key tactics

Martech

MARCH 1, 2024

Millennials and Gen Z are rapidly entering the B2B buying group. The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed. Certain industries, such as telecommunications, financial services, pharmaceuticals, SaaS and media, inherently operate on this model.

Gen Z 120
Gen Z Pharmaceutical Customer Acquisition Marketing 120
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Transcript of Building Accountable Leadership to Transform Your Business

Duct Tape Marketing

OCTOBER 24, 2018

I’m really curious to see, because you know the research just came out in the last few weeks from Bloomberg that says that next year, in fact, Gen Z, Generation Z, is actually going to outnumber millennials. Because to me, that generation actually should be called Generation L.

Transform 60
Transform Gen Z Millennials Pharmaceutical 60
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