Martech

MARCH 1, 2024

Millennials and Gen Z are rapidly entering the B2B buying group. The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed. Certain industries, such as telecommunications, financial services, pharmaceuticals, SaaS and media, inherently operate on this model.

Gen Z 118

Gen Z Pharmaceutical Customer Acquisition Marketing 118

Neil Patel

SEPTEMBER 8, 2021

It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Thankfully, B2B legacy brands can easily reach the Millennial market without completely revamping their sales strategies. Bulk Pricing.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Duct Tape Marketing

OCTOBER 24, 2018

The last few years there have been a lot of management consultants charging a lot of money to train leaders how to work with this next generation of workers coming in, the millennials coming in. I think what has also been missed, right, because you know the millennials have gotten a lot of attention.

Transform 60

Transform Gen Z Millennials Pharmaceutical 60