Remove Gen Z Remove Pharmaceutical Remove Place Remove Price
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The B2B case for retention marketing: 7 key tactics

Martech

Millennials and Gen Z are rapidly entering the B2B buying group. Buyers may place orders on their phones but still buy for their companies. So, the first step in crafting a retention plan is to ensure that the product is robust and competitive and all facets of product marketing are in place. A need to avoid price wars.

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Transcript of Building Accountable Leadership to Transform Your Business

Duct Tape Marketing

I’m really curious to see, because you know the research just came out in the last few weeks from Bloomberg that says that next year, in fact, Gen Z, Generation Z, is actually going to outnumber millennials. Because to me, that generation actually should be called Generation L.