Spiralytics

JANUARY 22, 2023

One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. A 2022 survey showed that two-thirds of consumers are willing to spend more on sustainable products. One example of a green brand is IKEA.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Duct Tape Marketing

OCTOBER 24, 2018

And, in fact, what I think many of us have done either to get the promotion, to get the increase in pay, to get the better title, is it’s more the analogy of an online contract. And I think we’ve got some baggage from the old days when we used to promote people because they were good at something technical.

Transform 59

Transform Gen Z Millennials Pharmaceutical 59

Contently B2C

JUNE 30, 2016

“How do I talk to Gen Z?” ” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. “Gen Z isn’t anti-corporate or anti-brand,” she said.

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64