Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Hubspot Marketing

MARCH 19, 2024

This blog post about building trust with social selling is a great resource if you use the strategy. Partner with micro-influencers. Nearly 90% of influencer marketers say influencer marketing was effective for their company in 2023. Want to leverage influencer marketing but don't know where to start?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Hubspot Marketing

OCTOBER 30, 2022

The top trends marketers are currently leveraging are short-form video, mobile-friendly web design, creating content that reflects their brand’s values, and using social media DMs for customer service. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hootsuite

OCTOBER 25, 2021

Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. Step 1: Create a social media marketing strategy. You need a plan, man. Crafting a social media marketing plan doesn’t need to be complicated. Why/why not?

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Pam Didner

JUNE 20, 2022

Here is a long list of topics you can discuss: Marketing plans. Product launch plan. Local marketing plan. Marketing research. Therefore, it makes sense to build a COE within Corporate, not at the geo level, so that information may be widely and efficiently communicated and distributed globally.

Transform 96

Transform Marketing Marketers New Technology 96

Adobe Experience Cloud Blog

APRIL 23, 2015

The chart below illustrates this difference, showing how APAC marketers are leading the way in their organizations at a faster rate than their global marketing counterparts. Marketing departments drive: . Most already have a sharp sales orientation and a focus on maximizing revenue. Asia Pacific. Customer retention.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Adobe Experience Cloud Blog

JANUARY 18, 2017

Where SEO could once be effectively done with keyword density equations and cheaply bought backlinks, modern SEO only works as part of a holistic, integrated digital marketing strategy. Creating effective backlinks now requires engaging content, influencer marketing , and at least little bit of PR savvy.

SEO 123

SEO Thought Leadership User-Generated PR 123