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The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp]

Hubspot Marketing

Director of Global Marketing, Document Workflows, told me that increasing revenue is a top goal of hers for 2023. She adds, "As a marketing leader, I am embracing this challenge, making efficient growth a top priority in 2023. While any mindset shift is challenging, the benefits far outweigh the change management costs.

Gen Z 86
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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

If you’re not sure where your ideal user base hangs out, head back to Step 1 and dig into some market research first. Step 3: Automate marketing with a social media management tool. Try influencer marketing. Influencer marketing is here to stay. OK, so you’ve got a plan and places to be. Why/why not?

Promotion 142
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. SmartInsights) Leading marketers are 1.6 market share.

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Stats roundup: the impact of Covid-19 on ecommerce

Econsultancy

Consequently, 60% of those surveyed admitted to using buy now, pay later services in order to better manage their new spending habits. This is followed by marketing talent, while demand for web developers ranked third and senior strategic expertise fourth. Subscription economy market value due to reach $275 billion globally in 2022.