Pam Didner

AUGUST 16, 2020

Things just happen in the real world, such as customer complaints, real-time PR crises, early product launches. Management buy-in is super-critical. The best way to find something new is to talk to your subject matter experts, your salespeople, your customers, your management team…. T hings happen every day in your company.

Content Marketing 118

Content Marketing Whitepaper Marketing Marketers 118

Bannerflow

JULY 16, 2019

It’s also a leader for in-house marketing. Interview with Elin Svahn, Global Marketing Manager and Head of Brand Studio at Klarna. Since Elin Svahn started working at Klarna, she has overseen a rapid shift in how their internal marketing works. Read on to find out more…. What’s it like working at Klarna?

Transform 45

Transform Global Marketing Copywriting PR 45

Adobe Experience Cloud Blog

JANUARY 18, 2017

Creating effective backlinks now requires engaging content, influencer marketing , and at least little bit of PR savvy. Accordingly, a modern keyword strategy needs user intent research, content marketing experience, and a working knowledge of Google’s ranking priorities. What do you need from us to be effective?

SEO 123

SEO Thought Leadership User-Generated PR 123

Set Up

MARCH 19, 2024

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. Teri Otte | Vice President of Global Marketing at Neogen Corporation 1.

Transform 105

Transform PR Marketing Marketers 105

Pam Didner

OCTOBER 8, 2021

A campaign plan is an internal and confidential documentation that: Aligns the product, business units, corporate marketing, national marketing, sales, PR/and agency partners. Guides sales, PR/AR, and marketing executions. Is used for management to provide feedback to the overall campaign.

PR 77

PR Marketing Marketers eBook 77

Hubspot Marketing

DECEMBER 22, 2023

SEOs, marketers, and PR professionals can also identify valuable link-building opportunities using DA's link quality assessment. According to Chima Mmeje, a senior content marketing manager at Moz, DA uses a complex neural network instead of the simpler linear model still used by industry peers.

Branding 105

Branding Transform User-Generated SEO 105

Marketing Insider Group

FEBRUARY 5, 2024

(Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. Polaris) Hubspot leads the marketing automation software market with a 37.5%

Digital Marketing 83

Digital Marketing Marketing Strategy Shoppers User-Generated 83