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How you can deal with decentralization in international SEO

Search Engine Land

Search marketing on a global scale is all that – and then some. The biggest obstacle is working for global clients with a “decentralized” approach to marketing. This article breaks down the problem international search marketers face when working with such clients and what we can do about it.

SEO 91
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What do SEO platforms do and how do they help marketers get found on search engines?

Martech

Some vendors license data from point solutions or ISPs, due to Google’s restrictions on scraped data in its terms of use and the percentage of search results that are “keyword (not provided).” Other vendors develop and manage a proprietary database of keyword terms. Content marketing and analysis. Mobile/local analytics.

SEO 141
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Microsoft is improving its ad platform. Here’s why brands should give it a shot in 2023

Search Engine Land

Google typically sits around 83.84% share of the global search market (fallen from 89.95% in the past three years); during the same timeframe, Bing’s share has risen from 3.99% to 8.88%. Why is having competition for Google search a good thing? Why should search marketers root for competitors like Microsoft Ads?

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Microsoft credit card ads are now available globally, plus 11 other new product updates

Search Engine Land

Now available in all Shopping Campaigns global markets.” Audience Ads management in Microsoft Editor. Advertisers can now manage Audience Ads with multiple assets from within the Microsoft Editor tool. Get the daily newsletter search marketers rely on. Processing…Please wait.

Product 81
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Statistica) Image Source: Statistica The top organic search result is 10 times more likely to receive a click compared to the 10th result. Backlinko) 84% of search engine users turn to Google three or more times daily. Oberlo) Google holds almost 85% of the total global search market. market share.

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7 top enterprise SEO tools compared: A comprehensive evaluation

Search Engine Land

Enterprise SEO involves complex collaboration between multiple teams and managing intricate websites. Time estimates for content optimization tasks Get the daily newsletter search marketers rely on. Technical SEO Technical SEO is crucial for improving a website's visibility and performance in search engine rankings.

SEO 88