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19 Key Market Research Statistics

Backlinko

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks.

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14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

Econsultancy

While console gaming may have initially benefited from the lockdown (as evidenced by the record profits and sales enjoyed by Nintendo in 2020, driven by a boom in popularity for the Switch), it and PC gaming have been less able to withstand the after-effects. It is clear why user-acquisition in mobile gaming remains so high during 2021.

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Stats roundup: the impact of Covid-19 on ecommerce

Econsultancy

A new study from Juniper Research has forecast that the value of global ecommerce payment transactions will exceed $7.5 trillion globally by 2026, up from $4.9 UK websites were the most popular shopping destination, with 74% of consumers buying from them, followed by non-UK European websites (48%) and Chinese websites (28%).