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19 Key Market Research Statistics

Backlinko

Here’s a breakdown of what you’ll find on this page: Market Research Industry Statistics Market Research Methods Statistics AI in Market Research Statistics Market Research Statistics (Highlights) The global market research industry is forecasted to bring in $140 billion in revenue in 2024. billion China $2.88

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Localization vs. Translation: What Is Best for International Content?

Rock Content

With billions of active users on the internet, this online global market is a vast sea of opportunities for any brand. Or, what benefits do you stand to enjoy when you create localized content that resonates with the global market, irrespective of any existing cultural or functional barriers?

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Investment Opportunities in Africa: How to Invest For Profit and Purpose

Jeff Bullas

This growth was also boosted by enthusiasm for technology (over 700 million mobile users – more than in the US or Europe), a boom in commodities – discovery of new swathes of oil, gas, and rare elements, as well as the arrival of new partners: China, India, Turkey, Indonesia and Brazil, and a fast-growing middle class.

Health 202
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Integrate to sponsor walk-on college athletes: Thursday’s Daily Brief

Martech

Another part of the OOH ecosystem we’re watching is the way in which publishers are generating non-ad content on video OOH displays to entice viewers. Marketers will find this inventory more brand safe than running the same ads on social platforms alongside controversial user-generated content. Read more here.

CMO 107
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Stats roundup: the impact of Covid-19 on ecommerce

Econsultancy

A new study from Juniper Research has forecast that the value of global ecommerce payment transactions will exceed $7.5 trillion globally by 2026, up from $4.9 Irish consumers’ spending on non-Irish websites averaged 329€, with more than three quarters (79%) of Irish respondents shopping online internationally in 2021.

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14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

Econsultancy

While console gaming may have initially benefited from the lockdown (as evidenced by the record profits and sales enjoyed by Nintendo in 2020, driven by a boom in popularity for the Switch), it and PC gaming have been less able to withstand the after-effects. It is clear why user-acquisition in mobile gaming remains so high during 2021.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks.