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10 Marketing Industry Lessons from 2023

Set Up

Ways to do this could be “a change in how you package your product, or how you train your employees to not only be experts in the service or product your company is providing, but encouraging them to find a way to connect with the customers.” Know the meaning behind your product and connect the customer to it. Be a storyteller.

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12 Niche Marketplaces to List Your B2B Services

Neil Patel

While competition is intense in the mainstream, niche B2B marketplaces are showing real promise. Niche marketplaces are unique marketplaces for businesses that want to sell their products and services. For B2B marketers looking to carve out spots in the B2B marketplace world, niche marketplaces offer ways to speak to new customers.

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Why Your Product Is Not What You Sell

Marketing Insider Group

For these companies… their products are not what you think they are : Uber, the world’s largest taxi company, owns no vehicles. And Airbnb, the world’s largest accommodation provider, owns no real estate. Bottom line: your product is not the thing you sell. Your product is the value that you bring to the world.

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How to sell your ebook: From marketing and launching, to building an audience

AWeber

The ebook market should hit $14 billion in the U.S. It will expand to an expected global market of 1.1 But even in a hefty market like that, success isn’t guaranteed. There’s only so much real estate on a book cover you can use before it gets crowded. And that’s fantastic news for ebook creators.

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Expert Tips for Optimizing LinkedIn for Lead Generation

Adobe Experience Cloud Blog

by Jason Miller There are certain go-to experts when it comes to LinkedIn strategies for b2b marketing professionals and Neal Schaffer is always at the top of that list. Number three, break out each one of your products and services and get recommendations for each. All of these elements are an essential part of the SEO approach.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. ” Marketing budgets now equate to just 6.4% of revenue. of overall company revenue, down from 11% in 2020. share of revenue.

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Martech in the metaverse: 5 takeaways from a lively roundtable discussion

Chief Martec

Note that gaming is currently a $180 billion global market , and in-game advertising is expected to be a $56 billion global market by 2024. It’s not just billboards and product placement. There will be new products for ever-more-advanced virtual events and learning experiences.