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What do SEO platforms do and how do they help marketers get found on search engines?

Martech

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. This doesn’t mean that the well-established SEO best practices should be cast aside, however. Custom site crawls/audits.

SEO 141
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How you can deal with decentralization in international SEO

Search Engine Land

Running SEO campaigns involves many moving parts. Search marketing on a global scale is all that – and then some. International SEO comes with a unique set of challenges. The biggest obstacle is working for global clients with a “decentralized” approach to marketing. Misaligned reporting.

SEO 91
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15 SEO localization dos and don’ts: Navigating cultural sensitivity

Search Engine Land

In global markets, effective SEO extends beyond keywords and backlinks. This article explores the dos and don’ts of SEO localization , guiding you through creating visible, culturally appropriate content that engages diverse audiences. Beyond SEO, it includes UX and UI for a comprehensive search experience.

SEO 110
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7 top enterprise SEO tools compared: A comprehensive evaluation

Search Engine Land

SEO tools are essential for optimizing website content and improving organic traffic and are especially important to the success of enterprise SEO. Enterprise SEO involves complex collaboration between multiple teams and managing intricate websites. Ahrefs and ClearScope have no significant technical SEO support.

SEO 88
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Forbes) 93% of online experiences start with a search engine. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. market share. seconds over the past two decades.

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How one tech company is doing marketing without cookies

Martech

Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. Elaine Szu, the company’s Vice President of Global Marketing, says that even with more than a year of planning, there were still things that surprised them.