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EVP, GlobalMarketing, Usee. Book: Marketing by the Numbers. Blog: Ron Shevlin’s Marketing Whims. President, TargetMarketing. Book: Social Media Metrics: How to Measure and Optimize Your Marketing Investment. Website: TargetMarketing. Website & blog: Eisenberg & Associates.
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This data then helps to create the messaging that HP delivers in their marketing. Scott also talked about how HP is using marketing automation to set up triggers based on prospect behaviors such as attending a webinar or downloading a whitepaper. It’s about people selling to people,” he says. I agree completely.
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