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Scaling Success: The 6 Strategies I Used to Transform My PR Agency into a Seven-Figure Powerhouse

Buffer Marketing

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? Maintain a thorough understanding of your agency's financial health.

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Scaling Success: The 6 Strategies I Used to Transform My PR Agency into a Seven-Figure Powerhouse

Buffer Marketing

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? Maintain a thorough understanding of your agency's financial health.

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Decoding corporate communications: Functions, goals and skills

Sprout Social

The main functions of PR are: Manage a company’s identity in terms of vision and mission. PR needs have undergone a massive shift in the past few years, thanks to emerging technologies and changing media landscape. This aims to promote brand awareness and increase sales. Generate awareness on new products and company milestones.

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I Want to Pivot My Personal Brand — 6 Experts Told Me How to Do It

Buffer Marketing

In my 20s, I fell down a health and fitness rabbit hole.   At one point, I’d started a fitness blog, landed a great job as a writer at Women’s Health Magazine, and dabbled in personal training.   Adrienne Sheares , a Social PR Expert, shared an interesting personal anecdote on #1.

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The Ultimate Tutorial to Add Inbound Marketing Into Your PR Strategy

Duct Tape Marketing

The Ultimate Tutorial to Add Inbound Marketing Into Your PR Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Inbound marketing has become a popular strategy for a number of things including for being the best startup PR strategy. photo credit: Gavin Llewellyn via photopin.

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The Future of Marketing: 50 CMO Quotes On How Marketing Has Changed

Marketing Insider Group

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. Some of the predictions on the rise of thought leadership, empathy , and culture were spot on. While other predictions , not so much. Perseverance. Giving back.

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Why a High Performing Product Marketing Team Is the Key to Growth

Adobe Experience Cloud Blog

The need for what would become worldwide product marketing became clear one day when I walked into the office and found myself standing in front of three banners promoting the same smartphone. I’ll ask them to color code the chart below to represent the health of each activity. Video Production. Green if it’s in great shape.