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How to Harness B2B Influencer Marketing to Grow Your Brand

Hubspot Marketing

Thats why B2B influencer marketing is nothing to scoff at. When you hear the word influencer, its not uncommon to think beauty bloggers and Instagram models, but the professional space is also ripe with impactful voices that can help B2B brands build brand awareness, boost engagement, earn trust, and ultimately close more business.

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Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way

Hubspot Marketing

You finally sit down for dinner at the end of a long day. You’re about to take a bite when the telephone rings. It’s a telemarketer asking about your oven preferences. This frustrating interruption doesn’t need to happen. Inbound lead generation offers a solution. What is a lead? We’ve all been there.

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The Ultimate Guide to Google Search Console in 2018

Hubspot Marketing

What is Google Search Console? It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. If you haven’t already signed up for GSC, it’s time to do so.

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Why This Amount Is All the Marketing Budget You Need

Marketing Insider Group

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. What about results?

CMO
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The Ultimate Guide to PPC

Hubspot Marketing

Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. When done right, PPC can earn you quality leads.

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How to Calculate Your Web Traffic to Increase Website Revenue

Hubspot Marketing

You want to know how to calculate website traffic. Your website traffic data can help you see how you're doing. Measuring web traffic can help you build realistic goals and strategies that lead to increased revenue for your business. Before You Start Collecting Web Traffic Data. Making sure your site works?

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How to Drive Traffic to a Brand-New Site with Little to No Money

Neil Patel

I know what you are going through. You were excited to launch your brand-new site until you realized no one is coming to it. So, you head to all of the marketing blogs to learn how to fix this, but for the life of you, your traffic won’t go up no matter which tactic you leverage.