Lynton Web

JANUARY 29, 2024

As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. People will engage most with video marketing, specifically short-form. Personalized marketing will increase ROI.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Hubspot Marketing

APRIL 5, 2023

The Role of Inbound Marketing in B2B Demand Generation Inbound marketing is a key component of any high-performing demand generation campaign. Today, with inbound marketing, you are either capturing demand or creating demand. Instead, it's about ABM (account-based marketing), the inverted marketing funnel.

Inbound Marketing 132

Inbound Marketing Whitepaper Real Estate Non-Profit 132

Customers.ai

JANUARY 26, 2024

What are the top B2B marketing tools available today? Some of the top B2B marketing tools include HubSpot for inbound marketing and CRM, LinkedIn Sales Navigator for social selling, Marketo for marketing automation, Google Analytics for web analytics, and Trello or Asana for project management.

CRM 111

CRM User-Generated Analytics Marketing 111