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Success Story HubSpot , a leading inboundmarketing and CRM platform, successfully leveraged LinkedIn Articles and Newsletters to drive sustained website traffic. Instead of relying solely on traditional blog promotion, they optimized LinkedIns publishing tools to engage B2B professionals and convert readers into website visitors.
Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Traditionalmarketing, which ranges from radio ads to billboards and magazine spreads, simply adjusted to the new era.
Contemporary shoppers are increasingly aware of purchasing decisions and use the Internet to access information about the company or product before purchasing. If you have been following Rock Content blog for some time, you know that we’re ambassadors for Content Marketing. Transparency. Create a blog to connect with the public.
And I’m not sure traditionalmarketing is dead, but it ain’t what it used to be. So here are some facts to help support a move to an InboundMarketing strategy… Recently the Corporate Executive Board’s Marketing Leadership Council released the results of a study they conducted among 1,900 B2B buyers.
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