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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

Today, the email marketing funnel encompasses much more than the initial sale: it reflects every stage of the customer journey, using email as a vital touchpoint to nurture advocacy. SurveyMonkey, for example, sends users an anniversary email when they reach their first year with the platform. Personalize content based on data.

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How to Increase Website Traffic Through Social Media? [Proven Strategies]

SocialPilot

Innovative Use of Pinned Posts, Highlights, and Featured Links Pin lead-generating posts, customer testimonials, or trending content to your profile. Use Reels, Stories with Link Stickers, and bio links to guide users to your website. Publish LinkedIn Articles and industry insights to bring professionals to your site.

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Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships

Set Up

For example, HubSpot's content marketing strategy includes free educational resources, blogs, and templates, and, according to HubSpot's 2024 report , businesses that prioritize educational content generate 126% more leads than those that dont. For example, Taco Bell integrated Voice Artificial Intelligence across its U.S.

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The 5 Real Estate Social Networks Actually Bringing Buyers

SocialPilot

A National Association of Realtors report found that 47% of real estate businesses generate their best leads through social media. This guide covers the best platform for real estate marketing and the pros and cons of social networks. Facebook Pages Facebook is one of the best platforms for real estate marketing.

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How to use Reddit: The complete 2025 guide for marketers

Sprout Social

The community-led platform offers significant potential for your social media marketing strategy , especially with 9.72 million daily users. Reddit is a social platform with a network of communities where users engage and post on specific topics. What is Reddit? Reddit is free to browse, post and comment.

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4 Effective Marketing Strategies for Complex Products

Marketing Insider Group

At the end of the day, a good marketing strategy generates revenue that is pivotal for both sustaining and scaling a business. The problem is that you can’t use the same marketing strategy over and over again like a generic template. Traditional marketing starts with the product.

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Why is Content Marketing Important for Small Businesses?

Sachs Marketing Group

Content marketing is pivotal for small businesses as it helps establish authority, build trust, and attract a targeted audience. It enhances online visibility and brand recognition, resulting in high-quality lead generation. Why is content marketing important? This is where content marketing comes in.