Marketing Insider Group

JANUARY 20, 2025

Decision-makers prioritize content offering industry insights and results. By delivering consistent, relatable content, B2C brands create a sense of belonging, transforming visibility into a thriving brand ecosystem that keeps customers coming back. On the other hand, B2B content is more in-depth and value-driven.

B2C

SocialPilot

JANUARY 27, 2025

Discuss pain points, individual motivations, preferred content formats (blogs, videos, whitepapers), and social media habits. Analyze Platform Behavior Use tools like LinkedIn Audience Insights, SocialPilot Analytics, or Google Analytics to see where your audience is most active and what type of content resonates. Repurpose content.

Thought Leadership

SocialPilot

JUNE 18, 2025

I have seen businesses transform from building brand awareness to driving sales and providing customer service, and leveraging the right strategies can transform your business, too. They didn’t rely on big ad spend but instead told stories that resonated with their audience, from product showcases to fitness transformations.

Real Estate

SocialPilot

JULY 16, 2025

Businesses can use carousel posts to promote products, highlight case studies, share industry insights, or even repurpose blog content into snackable slides that generate leads and establish authority. Here are some ways in which LinkedIn carousel posts can transform your LinkedIn strategy and help your content get more visibility: 1.

Thought Leadership

Marketing Insider Group

AUGUST 29, 2023

Social Media: A Shopping Platform Recently, social media has transformed from a mere content-sharing space into an integrated online shopping experience. LinkedIn provides access to a network of professionals, making it ideal for sharing industry insights and expertise. Ebooks and whitepapers. Why is it trending?

User-Generated

Hubspot Marketing

MARCH 21, 2024

For instance, LinkedIn is great for sharing industry insights, blog posts, case studies, and testimonials. Here’s an example of an e-book I consider valuable from AFT construction: Takeaway Brilliant email marketing campaigns have the potential to transform your construction business.

Marketers

Rock Content

MARCH 23, 2023

Media Brand Instead of blogging about specific topics or industry insights, a media brand blog usually exists outside the corporate brand. This type of blog focuses on curating content across different mediums, including videos, articles, whitepapers, podcasts, and more.

Real Estate