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Transforming content marketing lifecycles with AI

Martech

With AI in the fold, you can adapt, learn and glean increasingly sophisticated insights that open new avenues for creativity and engagement. The post Transforming content marketing lifecycles with AI appeared first on MarTech. Popular AI tools for reporting and analytics: Funnel.io Get MarTech! In your inbox.

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Digital Transformation In Banking and Financial Services

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The increasing requirement for digital transformation in the banking and financial services industries can be attributed to several factors. In recent years, there’s also been more competition from players outside the traditional industry model, plus a surge in fintech companies across the globe.

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How to strategically use social media to drive a digital transformation

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As we enter a post-pandemic world, digital transformation is high on the agenda of many businesses. Within that new landscape is the need to seamlessly integrate a social media strategy and ensure it is leveraged as part of the wider digital transformation drive. But how do you build a strategy that drives digital transformation?

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Driving Digital Transformation in the Busy World of iGaming

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iGaming is a huge and growing industry and one which is embedded in the online world, making digital transformation integral to the sector’s growth. Consequently, it’s clear this is a sector where digital transformation is a priority. ” Automation is a big part of digital transformation in any industry.

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The state of data in 2024: How the ad industry is adapting to privacy regulations

Martech

By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.

Transform 102
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The latest in AI-powered marketing technology releases

Martech

RTB House’ s ContentGPT leverages the power of generative pre-trained transformers and large language models to provide insights into the specific interests and intents of web page readers across the open internet. The post The latest in AI-powered marketing technology releases appeared first on MarTech.

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Niche advertising: 7 actionable tactics for targeted marketing

Martech

Dig deeper: Why we care about advertising: A marketer’s guide Evolution, innovation and trends Over the past five years, niche advertising has undergone a significant transformation. Share educational content, case studies, success stories, industry insights and solutions to pain points or problems.