Search Engine Land
APRIL 15, 2024
Brands that can manufacture these mentions through strategic activations around UGC campaigns, influencer marketing and owned content can effectively develop their share of search. Digital PR remains a fantastic way to achieve coverage within these online publications. This remains relevant today. Creating shareable content.
Hubspot Marketing
APRIL 5, 2023
Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.
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Power Digital Marketing
MARCH 30, 2020
Email Marketing During the COVID-19 Crisis. Content Marketing During the COVID-19 Crisis. Social Media Marketing During the COVID-19 Crisis. Influencer Marketing During the COVID-19 Crisis. Paid Search Marketing During the COVID-19 Crisis. Amazon Marketing During the COVID-19 Crisis.
Sprout Social
AUGUST 23, 2022
Your video descriptions are valuable real estate and YouTube gives you 5,000 characters to work with. The brand has provided talking points and instructions to the creator (think: influencer or brand ambassador content). These types of videos are common among beauty and skincare brands where creators unbox PR packages on camera.
Neil Patel
JANUARY 18, 2023
Short videos: On mobile SERPS, short videos take up significant real estate. Digital marketers need to pivot and think about ways to build their brand presence across all platforms, not just traditional search engines. Here’s a breakdown of the campaign: Digital PR was a crucial part of our efforts here.
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