Information Technology New Markets Product 
Martech
JUNE 7, 2022
I run a MarTech company and everyone on our team clearly understands the importance and value of MarTech and yet, when I or someone else makes a pitch for a new addition to our stack, the first question my co-founder asks is “what’s the return on investment (ROI) if we buy that product?” The ROI formula. Set standards where possible.
Neil Patel
OCTOBER 24, 2020
And no, no one is going to judge you because you can’t solve your problems, whether it’s reducing expenses or creating an audience for new market entry. These consultants have a market-specific understanding and know the best practices of your industry niche. Human Resources Consultants. Operations Consultants.
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