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Law Firm SEO: A 5-Step Guide to Getting More Leads and Clients

Backlinko

These results come from a thoughtful law firm SEO strategy. What Is Law Firm SEO? Law Firm SEO is the process of driving traffic to your law firm’s website on search engines like Google and Bing. How to Create a Law Firm SEO Strategy in 5 Steps 1. Let’s start with the basics. But may be more affordable.

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How to Create Automated Email Campaigns: A Step-By-Step Guide

Vertical Response

Finally, remember to comply with all laws. There are federal and international laws regulating email marketing. And, laws like Canada’s Anti-Spam Legislation (CASL) have been updated since their passage in 2014. For a goal to be measurable, you must choose appropriate key performance indicators (KPIs).

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7 Effective B2B Digital Marketing Strategies

Sachs Marketing Group

B2B digital marketing may include the following: SEO PPC advertising Social media marketing Email marketing Conversion rate optimization Reputation management For the best results, an effective B2B digital marketing strategy will involve a combination of these approaches. What should be included in a B2B marketing plan?

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How to Create a Marketing Playbook for Consistent Campaigns

CXL

A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. It should include: Key date calendar. A content creation timeline and key milestones based on targets. Any marketing automation , social media, analytics, and performance tools you use.

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Digital Analytics Simplified: The Beginner’s Guide

CXL

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Community manager. A community manager is a social media professional who nurtures relationships among a group of social media users so that the community acts on behalf of the common interest. Community managers help develop professional and brand-focused social relationships by monitoring and engaging with fans and followers.

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Important Marketing Terms You Should Know

Exposure Ninja

This could include a customer relationship management system, an email marketing platform, design software and analytics platforms. Customer Relationship Management Software (CRM) Customer relationship management software (CRM) is the software you use to manage and store customer details.

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