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Knowing exactly who you're making content for is a foundational understanding marketers need. Marketers can conduct more thorough marketresearch to gather data on their target audience to gain a more concise understanding. They can use this data to create buyer personas and plan content for your ideal customer.
Modern consumers, particularly among the Millennial and Gen Z generations, want content tailored to their specific needs, interests, and desires. Your brand might already practice content curation , which is the art of researching, collecting, and publishing content from your brand and from elsewhere for maximum consumer benefit.
You will select your audience based on your business goals and marketresearch. But don’t overlook past data, even if your previous content marketing efforts have failed. The fancy term here is KPIs, i.e., KeyPerformanceIndicators. Insights include page views, likes, comments, and shares.
Here’s how: Do MarketResearchMarketresearch helps you understand your target customers on a deeper level. And inform your marketing strategies and product offerings. Google Analytics also helps with marketresearch. Including their needs, challenges, preferences, and behaviors.
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