Adobe Experience Cloud Blog

OCTOBER 18, 2012

Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489). Companies that use marketing automation are more likely to report faster growth than non-marketing automation users. What key performance indicators (KPIs) will you use to determine if your revenue processes are on track? Data Quality.

Marketing Automation Platform 128

Marketing Automation Platform Non-Profit Key Performance Indicator User-Generated 128

CXL

JUNE 16, 2022

For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. On average, aligned companies have 19% faster growth and profits 15% higher than non-aligned competitors.

Marketers 124

Marketers Marketing User-Generated Customer Journey 124

Hootsuite

MARCH 31, 2020

Content marketing is the practice of attracting and retaining customers through the creation and distribution of original, valuable content such as videos, whitepapers, guides, and infographics. Other conversion examples include lead-generation actions like opting into a newsletter, registering for a webinar, or downloading a whitepaper.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Hootsuite

OCTOBER 21, 2020

Establish your key performance indicators (KPIs), then set benchmarks and achievable goals. Leverage market research, internal expertise, and other resources to create blog posts, whitepapers, webinars and other content to share on social media. What metrics and data will you monitor? Get the template now!

Social Media Marketing 98

Social Media Marketing B2C Finance Marketers 98

DirectMail2.0

MARCH 26, 2025

This webinar is an exclusive deep dive into “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” the latest white paper from Winterberry Group and the United States Postal Service.

Whitepaper 52

Whitepaper Direct Mail Marketers Marketing 52

Backlinko

MAY 14, 2024

While remaining profitable. Like white papers and case studies. Tools like HubSpot’s marketing budget template can help you identify your most profitable marketing channels. Monitor KPIs and Marketing Metrics Measure your performance with KPIs and metrics aligned with your business goals.

PR 113

PR Customer loyalty User-Generated Marketers 113