Search Engine Land

MAY 13, 2024

For example, long-form articles and thought leadership content tend to perform well on LinkedIn, while short, snappy updates and engaging visuals are key on X. Sometimes, it might be as simple as encouraging the reader to check out a blog post, download a whitepaper or register for a webinar. Guest posting.

Whitepaper 118

Whitepaper Thought Leadership User-Generated Key Performance Indicator 118

Martech

JANUARY 26, 2023

Social media metrics for paid and organic content are just as important when measuring performance. Track key performance indicators (KPIs) such as likes, shares, comments, reach, sales and leads across all platforms to get an idea of what types of content resonate best with your audience.

Marketing Strategy 141

Marketing Strategy Whitepaper Key Performance Indicator Analytics 141

Rock Content

APRIL 15, 2024

Examples include, but are not limited to, blog posts, how-to videos, case studies, ebooks, and whitepapers. Choose associated key performance indicators (KPIs) to track success, and don’t be afraid to think beyond the obvious ones (like web traffic). However, the ultimate sweet spot lies somewhere in the middle.

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

Adobe Experience Cloud Blog

MAY 8, 2019

The pre-purchase, top-of-funnel stage should include “light” thought-leadership content that builds brand awareness, highlights a need, and drives desire. The other half is determining and tracking your key performance indicators (KPIs) to see if your demand generation program is achieving its goals.

Thought Leadership 134

Thought Leadership Key Performance Indicator Direct Mail eBook 134

SMA Marketing

APRIL 18, 2024

Content Marketing Content marketing is a powerful strategy for lawyers to establish thought leadership, build brand awareness, and attract potential clients. This may include blog posts, articles, whitepapers, e-books, videos, podcasts, infographics, and case studies.

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Marketing Insider Group

JANUARY 2, 2020

Start Your Transformation with Thought Leadership. Everything rises and falls on leadership. When you begin such a massive undertaking as a marketing transformation, effective thought leadership is unquestionably the key to success.

Transform 76

Transform Whitepaper Thought Leadership Key Performance Indicator 76

Adobe Experience Cloud Blog

JANUARY 17, 2017

The Content Strategist suggests an inverted approach to identifying engagement objectives: Ultimately, it helps to work backwards from business goals to determine content objectives, before listing KPIs [Key Performance Indicators], to measure whether those objectives are being met.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134