Martech

SEPTEMBER 29, 2023

How can marketers balance innovation and privacy? The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products.

Law 124

Law Marketing Marketers User-Generated 124

Digital Marketer

NOVEMBER 26, 2022

SMS provides a better user experience because text messages go straight to consumers’ mobile phones. Send personalized marketing messages at scale. Instead of sending out generic messages, personalize your marketing to resonate with your audience. Be mindful of text messaging laws.

Law 81

Law CRM User-Generated Communications 81

SocialPilot

FEBRUARY 26, 2024

Discover how you can use AI to scale up your marketing game, its pros and cons, and popular examples. What is AI Marketing? AI marketing or artificial intelligence marketing refers to using AI models to improve marketing strategies and campaigns. Pro Tip: Regularly review AI-generated reports on ad performance.

Transform 72

Transform User-Generated Marketing Marketers 72

Customers.ai

FEBRUARY 28, 2024

Try it Free, No Credit Card Required Get The X-Ray Pixel The Evolving Expectations of Customers The Rise of Personalized Marketing The digital age has transformed passive consumers into active participants who dictate the terms of engagement. Segmenting Based on Customer Journey See Who Is On Your Site Right Now!

Customer Journey 60

Customer Journey Customer Transform Outbound Marketing 60

Hubspot Marketing

MAY 24, 2023

AI marketing is used for data analysis, media buying, content generation, personalization, and more. Now, let’s dive into how marketers use AI. Pro tip: If you’re a HubSpot user, check out our new AI tools. Plus, many of our features use AI, including SEO, call recordings, social media, data management , and more.

User-Generated 83

User-Generated Non-Profit Marketing Marketers 83

Customers.ai

JANUARY 3, 2024

Aligning Sales and Marketing : Coordinating closely between sales and marketing teams to effectively convert personalized marketing efforts into successful sales outcomes. The main goal of contact-based marketing is more individualized marketing for stronger customer relationships and higher conversion rates.

CRM 107

CRM Direct Mail Customer Journey Marketing 107

Use Insider

DECEMBER 14, 2023

These 360-degree views of your customers set the stage for creating personalized, cross-channel experiences and enable you to tailor every element of the journey to users’ behaviors, interests, and preferences. For example, Puma was able to increase conversion rates by 27% using Insider’s personalization suite.

Customer 52

Customer Customer Journey Transform Analytics 52