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How Sony Interactive Entertainment built a winning marketing data strategy

Martech

The marketing ecosystem is transforming at a rapid pace. Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data.

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How to craft an effective AI use policy for marketing

Sprout Social

It has evolved into a transformative force, from facilitating remote work to streaming entertainment. Mitigate these risks by ensuring close collaboration between legal teams, functional managers and your IT teams so they choose the appropriate AI tools for employees and ensure vendors are closely vetted.

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

CXL

This is when the ‘double jeopardy law’ comes into play : the larger the market share, the more users and loyalty a brand will have. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last.

Law 78
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The Digital Markets Act will have downstream effects on marketers and consumers

Martech

The rules would apply to providers of almost any kind of digital services, but a quantitative test means it applies in practice to to companies with market capitalization of €75 billion or turnover in the European Economic Area equal to or above €7.5 That doesn’t mean it won’t have downstream effects on marketers in general.

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Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity

Adobe Experience Cloud Blog

Then Steve highlighted the challenge for marketers, where we’re fighting the law of supply and demand. Creating demand has become a de facto goal for many marketers, but the problem is in the supply curve—people have a finite amount of hours, and we have a fixed amount of attention. Product Innovation.

CMO 113
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Competitor Analysis: Core Principles and How to Conduct One

Backlinko

Get ready to transform your approach to competition, armed with tools and insights that put you ahead in the digital marketing game. Key Takeaways A competitor analysis involves collecting data about your competitors to identify their strengths and weaknesses and improve your marketing strategy. Let’s dive in.

SEO 88
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8 Ways to Get Executive Buy-In for Larger Email Marketing Budgets, Besides ROI

Litmus

Getting executive buy-in for something like your marketing budget means you convince your manager or executives that your team, department, or tool stack is worth the investment. Why is executive ‘buy-in’ important for email marketing? You need (and want) leaders to be on board with your email marketing investment.