Law Marketing Automation Platform Thought Leadership 
Adobe Experience Cloud Blog
MARCH 16, 2018
This is obviously great news for consumers, but what about marketers? Nearly three out of every four marketers don’t fully understand the GDPR privacy laws they’ll be tasked to operate within, while one in four organizations say they’re still in initial planning stages. Is GDPR a burden or a blessing?
Adobe Experience Cloud Blog
APRIL 26, 2018
The other day I was talking to yet another marketing operations manager who has “a duplicate problem*” and “just needs a one-time dedupe job.” (“*Duplicates”—multiple records for the same person and/or company in CRM/Marketing Automation platforms.) Privacy Laws/GDPR Compliance. The Real Cost of Duplicates.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adobe Experience Cloud Blog
JANUARY 17, 2014
Sign #4: Privacy Law Concerns. You’re concerned about new privacy laws about tracking opt-ins and providing audit trails. Some of these new laws will be much more strict, and carry bigger consequences. Marketing automation can drastically simplify tracking and compliance. Sign #7: You Are “Marketing at Random”.
Adobe Experience Cloud Blog
APRIL 18, 2018
While some marketers might shudder at the thought of losing past data (and the efforts they’ll have to make to compile new, probably less complete data), the GDPR really allows marketers to do what they’ve always wanted to do: compel and engage their audience. Data Protection Officer. Legitimate Interest.
Adobe Experience Cloud Blog
JUNE 22, 2018
It is a relatively young market but, as seen above, it’s destined to become a staple of every marketing team’s strategy before we know it. If your team hasn’t yet adopted a marketing automation platform, here are five reasons why it’s an investment worth making today. Time Savings.
Adobe Experience Cloud Blog
JANUARY 6, 2014
With the advent of marketing automation, we are now seeing more left-brain marketers. This has also given rise to hybrid marketing attributes, which are shared by the growth hacker or data scientist. The Emerging Third-Party Era of Marketing Automation by Scott Brinker. #4 Marketing Automation'
Adobe Experience Cloud Blog
AUGUST 13, 2018
If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. The GDPR, or General Data Protection Regulation , is a European law that came into effect across the EU on May 25 th , 2018.
Expert insights. Personalized for you.
134 
Let's personalize your content