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First, second and third-party data: what are the advantages of a data strategy

Rock Content

This management approach consists of the collection, study, and use of data in marketing decision-making. First-party data, however, is more valuable to companies, as it is generated from their own channels and platforms. What are the advantages of generating your own data? Why invest in data-driven marketing?

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. In essence, digital marketing is a lot of work, as is demand generation and working with sales. VP of Marketing or CMO. Event Marketing.

CRM 103
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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Snap has once again seen rapid growth in revenue and Daily Active Users (DAUs) as we move into the latter half of this year. This quarter’s 23% uplift equates to an extra 57 million users engaging with the app daily compared to the same period the year before. Just 4% expect it to decline.