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3 Reasons Why Marketers Need Project Management Tools

Adobe Experience Cloud Blog

However, marketers often work with other teams across the organization like developers, product management, and even the accounting folks. And in that work, there’s a lot of time and energy spent passing information back and forth between those teams, who are, you guessed it, using project management tools.

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Why we care about mobile marketing: A guide for marketers

Martech

By posting content to social media platforms, optimising your website for Google, paying for digital ads, and using a mobile-friendly platform to build and manage your website, you’re participating in the mobile zeitgeist. But for mobile marketing to be effective, it needs to be strategic.

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