Marketing Insider Group

OCTOBER 7, 2010

This post also appeared recently in B2C Marketing Insider. I have been a student of selling and sales management for more than twenty years, and I have used a grand total of five “closes” during that time. Author: Robert Krekstein is a results-driven executive with 18 years of experience in both marketing and selling.

Telemarketing 81

Telemarketing Customer loyalty B2C Inbound Marketing 81

Marketing Insider Group

JUNE 7, 2010

And yet it remains “forbidden&# at many places because of cultural, regulatory, organizational and operational barriers. Social media is simply about having an interaction with customers (at the most basic level) in all the places where our customers are hanging out. How do you manage the personal brands of executives?

Telemarketing 76

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing 76

Marketing Insider Group

NOVEMBER 4, 2010

How to go from first contact to signed contract faster To go from first contact to signed contract faster, we recommend using campaign landing pages that employ segmentation based on a variety of factors including the type of buyer you’re talking with or his/her place in the buyer cycle.

Telemarketing 75

Telemarketing Customer loyalty Inbound Marketing User-Generated 75

Marketing Insider Group

NOVEMBER 4, 2010

How to go from first contact to signed contract faster To go from first contact to signed contract faster, we recommend using campaign landing pages that employ segmentation based on a variety of factors including the type of buyer you’re talking with or his/her place in the buyer cycle.

Telemarketing 74

Telemarketing Customer loyalty Inbound Marketing User-Generated 74

Marketing Insider Group

JUNE 2, 2010

Share: Read more from Content Marketing B2B Marketing , Content Marketing , Inbound Marketing , Online Demand Generation , Sales Alignment 4 Comments Post a comment Daniel Oyston Jun 2 2010 “The main reason this is an acute challenge for B2B marketers is the high level of risk inherent in The B2B Decision Process”.

Content Marketing 77

Content Marketing Manufacturing Inbound Marketing Telemarketing 77

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads?

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty B2C 75

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? To introduce myself.

Inbound Marketing 72

Inbound Marketing Customer loyalty Telemarketing Marketing 72

Marketing Insider Group

MAY 12, 2010

Assuming all of those activities are neatly in place, one of the most powerful ways to justify a marketing budget is through paid online lead generation and the ROI that follows. I will say it here: every B2B marketer should know how to do this. To do this you need to develop a process based approach to your marketing and sales.

Telemarketing 75

Telemarketing Customer loyalty Social Media Marketing Inbound Marketing 75

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? To introduce myself.

Inbound Marketing 67

Inbound Marketing Customer loyalty Telemarketing Marketing 67

Marketing Insider Group

OCTOBER 12, 2010

The company will not incur any expense until the meeting takes place, and you can be assured that if the meeting is valueless, you will not pay for it. There is a place for both services. Most good demand gen executives will agree that it’s all about marketing mix. A mix of demand gen programs is the key.

Telemarketing 76

Telemarketing Customer loyalty Marketing Mix Social Media Marketing 76

Marketing Insider Group

MAY 5, 2010

I know how to do SEO and paid search and analyze top keywords. And so here I am hoping to take a journey to the place known as “I know how to build an online brand through blogging&#. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 51

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 51

Marketing Insider Group

MAY 5, 2010

I know how to do SEO and paid search and analyze top keywords. And so here I am hoping to take a journey to the place known as “I know how to build an online brand through blogging&#. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 48

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 48

Marketing Insider Group

JULY 19, 2010

However, it is difficult for companies to gain inbound responders in large volumes, and too many companies do not have an optimal responder program in place to drive whatever responders they receive to an eventual sale. He has demonstrated success in the creation and active management of aggressive marketing and sales plans.

Telemarketing 76

Telemarketing Inbound Marketing Customer loyalty Whitepaper 76

Marketing Insider Group

MAY 10, 2010

This year it has crested the infamous Tipping Point and marketers are finding the call of social media tactics irresistible. In companies across the world, social “experts&# are rising up and taking new positions like “Community Manager&# and “Social Strategist&#. But to me this is all good stuff.

Inbound Marketing 70

Inbound Marketing Telemarketing Transform Customer loyalty 70

Marketing Insider Group

MAY 10, 2010

This year it has crested the infamous Tipping Point and marketers are finding the call of social media tactics irresistible. In companies across the world, social “experts&# are rising up and taking new positions like “Community Manager&# and “Social Strategist&#. But to me this is all good stuff.

Inbound Marketing 70

Inbound Marketing Telemarketing Transform Customer loyalty 70

Marketing Insider Group

SEPTEMBER 30, 2010

In the article, she offered this call to action for marketing and sales: “Partner or Perish”. Karen’s singular advice: “Send your marketing folks out with your salespeople”. Who should manage it? A salespage is the online seller, usually marketing creates it, but the tone and focus is totally sales oriented.

Marketing 78

Marketing Marketers Manufacturing Customer loyalty 78

Marketing Insider Group

JULY 8, 2010

One place I often turn for mental “fresh air&# is the Business-to-Consumer space where there is certainly no lack of bright, creative minds dreaming up the next big thing. by Michael Brenner, July 8, 2010 Related Posts: What Is Marketing Acceleration? Integrate Social Media Into Your Marketing Mix A B2B Marketing Manifesto?

Energy 65

Energy Telemarketing Customer loyalty Shipping 65

Marketing Insider Group

JULY 8, 2010

One place I often turn for mental “fresh air&# is the Business-to-Consumer space where there is certainly no lack of bright, creative minds dreaming up the next big thing. by Michael Brenner, July 8, 2010 Related Posts: What Is Marketing Acceleration? Integrate Social Media Into Your Marketing Mix A B2B Marketing Manifesto?

Energy 56

Energy Telemarketing Customer loyalty Shipping 56

Marketing Insider Group

JUNE 4, 2010

She described how in a recent survey , 35% of respondents reported that Digital Marketing managed their “social media resources”, 21% of respondents reported that PR teams managed them, and 19% said it was managed through a cross functional team. Claire Chapman Aug 25 2010 I think this is an interesting one.

PR 76

PR Marketing Mix Inbound Marketing Telemarketing 76