Search Engine Land

FEBRUARY 4, 2023

Also on this day Justice Department homing in on Google Ad Manager in antitrust probe 2020: The feds were interviewing publishers and ad-tech rivals about whether Google has too much control “over the monetization of digital content.” 2015: Would it be Bing, Yahoo or Apple itself that supplied Safari’s search engine?

Search Marketers 90

Search Marketers SEO Real Estate Marketing 90

Search Engine Land

NOVEMBER 1, 2023

Here is an overview of SEO best practices for managing and optimizing local listings for SEO. Similar to GBP, Bing Places is another platform where businesses can list their details, ensuring visibility among users of Microsoft Bing. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Management 119

Management SEO User-Generated Customer loyalty 119

Search Engine Land

JANUARY 13, 2023

2016: Google documented the attraction with tiny Street View cars as though it were a real place. Google Integrates “Real-Time” Messages Into Place Pages, Makes BlackBerry Mobile App More Useful. 2010: Businesses could use their Place Pages to promote time-sensitive (real-time) events – as long as they could find the feature.

Search Marketers 114

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Search Engine Land

JANUARY 11, 2023

E-commerce sales jumped this holiday season as search marketers weathered Google updates. Google Business Profiles sets waiting period for new owners and managers. 2022: Newly granted users had to wait 7 days before they could manage all the features of the profile. Google Places Gets Its Own iPhone App.

Search Marketers 112

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Search Engine Land

MARCH 1, 2023

However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics platform, using a dramatically different interface and walking through a new setup process. tag is the basic tracking code you need to place on your site. Get the daily newsletter search marketers rely on.

Analytics 130

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Search Engine Land

FEBRUARY 1, 2023

Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders.

Search Marketers 123

Search Marketers Shoppers SEO Marketing 123

Search Engine Land

AUGUST 11, 2023

In this article, I’ll share a list of free tools I use to manage client accounts and optimize campaigns across paid channels. Competitor and market analysis tools Analyzing the competition is crucial when planning and managing your paid media ads. You also need to keep up with what is happening in the market.

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Search Engine Land

JANUARY 17, 2023

Danny Goodwin joins Search Engine Land. Now I’m Managing Editor of Search Engine Land & SMX. 2017: The option to show extensions during store hours or schedule for time-sensitive promotions became available in all markets. Google testing new look for local inventory ads in place of local pack.

Search Marketers 106

Search Marketers Marketing Marketers SEO 106

Search Engine Land

FEBRUARY 2, 2023

Google Search Console fixed a bug with Google Tag Manager verification 2020: Reverification may have been necessary. Google Places International Adds Over 1,000 New Categories For Business Listings 2014: The categories were available in the new Places dashboard globally and translated to every language Google supported.

Search Marketers 93

Search Marketers Real Estate SEO Marketing 93

Search Engine Land

FEBRUARY 19, 2023

Google Maps: Transit Updates, Map Maker In 27 Languages 2009: The objective of the product was to enable local users/developers to build out maps data and content for places in the world where there are no commercial or other third-party databases that Google could easily implement.

Search Marketers 90

Search Marketers Marketing Marketers User-Generated 90

Search Engine Land

JANUARY 4, 2023

Best Buy to sell search ads under its own in-house media company. 2022: Best Buy Ads started offering paid search ads and sponsored product listings on Best Buy’s website, among other ad offerings. 2018: Search marketers weighed in on their experiences since the change took effect. From Search Marketing Expo ( SMX ).

Search Marketers 102

Search Marketers User-Generated SEO Marketing 102

Search Engine Land

FEBRUARY 13, 2023

Scroogle Says Google Is Blocking Their Privacy Search Engine 2012: Google said it wasn’t manually blocking Scroogle but they had automated systems in place that “deter scraping or excessive queries to Google.” Related coverage: Official: Microsoft Management Reorg Announced; Dueling Ad Groups? million and Google’s were 42.2

Search Marketers 85

Search Marketers User-Generated Marketing Marketers 85

Search Engine Land

FEBRUARY 9, 2023

Video: Chris Elwell, CEO behind Search Engine Land and SMX, talks business — and that time Sergey Brin skated on stage 2020: In this installment of Barry Schwartz’s vlog series, he also chatted with Elwell about how everything got started, working with Danny Sullivan and how he manages everything in this company.

Search Marketers 80

Search Marketers Pharmaceutical Price Marketing 80

Search Engine Land

JANUARY 12, 2023

Part of his visit included a 89-page slide presentation, called “Search Integrity,” at Google’s Washington, D.C. Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well.

Search Marketers 92

Search Marketers Marketing Marketers SEO 92

Search Engine Land

JANUARY 21, 2023

Google might remove search in Australia if forced to pay to link to sites 2021: “The latest version of the Code requires Google to pay to link to news sites, breaking a fundamental principle of how the web works,” said Mel Silva, Google Australia’s managing director. Google Germany Gone Kaput? domain registrations shenanigans.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Search Engine Land

JANUARY 22, 2023

Google Best Place To Work, According To Fortune Magazine 2008: For the second year in a row. Search Stocks & The Stock Crash: GOOG, YHOO, & MSFT 2008: Google had the greatest decline, down 19.5%. Google To Test New Video Ads From BMG and Warner Music Group Over AdSense Network 2007: The ads were to be tested for four weeks.

Search Marketers 89

Search Marketers Health Marketing Marketers 89

Search Engine Land

APRIL 27, 2023

This article covers best practices for managing your online reputation so you can set your brand up for success both online and in the real world. Anything else that appears in the search engine results when someone searches for your brand. This is not the place to start pushing hard selling. Social media content.

Management 95

Management SEO Branding Place 95

Search Engine Land

JANUARY 2, 2023

Get the daily newsletter search marketers rely on. Brands can now buy Walmart sponsored search ads via API partners. 2020: Walmart Media Group named four initial advertising partners to support sponsored search campaigns. Brands can now buy Walmart sponsored search ads via API partners. by Wesley Young.

Search Marketers 91

Search Marketers Advertising Advertisers Marketing 91

Search Engine Land

JANUARY 5, 2023

Google launches ‘Shops’ section in mobile search results. 2022: The Shops section showed three to 10 retailers based on their organic search rankings. 2022: Search marketers entering exact match keywords may have seen an alert toward the bottom of their Google Ads interface stating, “Broad match keywords are on.

Search Marketers 88

Search Marketers Law Marketing Marketers 88

Search Engine Land

JUNE 8, 2023

If you manage affiliate programs, you know the positive impact of being featured in Good Housekeeping, CNN Underscored, Wirecutter and Rolling Stone’s listicles. As an affiliate manager, you can show top and mid-funnel traffic to your boss or clients. Here’s what affiliate managers can do about it. SUBSCRIBE See terms.

Management 94

Management PR User-Generated Shoppers 94

Neil Patel

APRIL 23, 2021

There are a lot of misconceptions about online reputation management. In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Why Does Reputation Management Matter?

Management 145

Management Food Communications SEO 145

Search Engine Land

MARCH 23, 2023

Twitter adds keyword search to Direct Messages 2022: Twitter announced it was giving users a long-requested feature – the ability to search the direct messages (DM) inbox by keyword. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land. Microsoft Advertising blocks 1.6

Search Marketers 82

Search Marketers Marketing Marketers User-Generated 82

Search Engine Land

MARCH 15, 2023

Two qualities are at the core of what makes a great SEO product manager : Adaptability. This article will cover how to think critically and creatively in the following areas of SEO product management : Fundamentals for SEO product managers. Get the daily newsletter search marketers rely on. Critical thinking.

Management 84

Management Product SEO User-Generated 84

Search Engine Land

FEBRUARY 3, 2023

Managing a GBP listing from Google search is not new. People have been able to manage a Business Profile from Google search since 2017. But now, managing your profile from search is the new norm. Knowledge Panel) at the top of the search results – right above the organic results. Cards will also vary.

Management 98

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Search Engine Land

APRIL 1, 2024

The retail giant also announced several additional updates to Walmart Connect, including: Walmart Connect is going to let advertisers place search ads using brand terms, including those targeting competitor brands. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

Advertising 93

Advertising Advertisers Retail Management 93

Search Engine Land

OCTOBER 12, 2023

Google Ads is rolling out a new tool that allows businesses to manage their first-party data in one place. With Google Ads Data Manager, marketers can analyze and use consented first-party data from different sources without needing to to look elsewhere in a privacy-centric way. Multiple data source connections.

CRM 124

CRM Management Communications Place 124

Search Engine Land

DECEMBER 8, 2023

Reports that enable users to evaluate the traffic-driving and conversion effectiveness of campaigns implemented in Google Search Ads 360, Campaign Manager 360, and Display & Video 360 are now available in Google Analytics 4. Search Ads 360 is a search management platform. Why we care. Getting started.

Analytics 106

Analytics Advertising Advertisers Management 106

Search Engine Land

NOVEMBER 17, 2023

Fuelling campaign performance with more signals : TikTok Ads Manager will receive more high-quality signals to optimize and enhance the performance of your campaigns over time by showing your ads to users who are more likely to take action. ” Get the daily newsletter search marketers rely on.

Advertising 118

Advertising Advertisers Management Place 118

Search Engine Land

FEBRUARY 16, 2024

Get the daily newsletter search marketers rely on. Manage provider The remove provider link is provided by the third-party integration. When managing your Business Profile on Google, it is important to note that these links cannot be directly edited or removed unless the URL was manually added. Click on Remove Provider.

Food 97

Food Management Place Search Marketers 97

Search Engine Land

JANUARY 26, 2024

But with the right processes in place, you can smooth client transitions and maintain positive relationships no matter the outcome. Managing client transitions seamlessly As a search agency, you are always trying to win new business. You are a partner in their success and not just delivering search marketing services.

CMO 91

CMO Management Search Marketers Product 91

Search Engine Land

NOVEMBER 17, 2023

There’s no place for it anywhere in the world — it’s ugly and wrong. ” Get the daily newsletter search marketers rely on. Read our report on X's partnership with Google Ad Manager for more information on how the social platform is trying to salvage its advertising revenue. SUBSCRIBE See terms.

Advertising 114

Advertising Advertisers Promotion Place 114

Search Engine Land

NOVEMBER 27, 2023

All video inventory monetized with Google ad code (“Video Inventory”) through AdSense, Ad Manager, and AdMob, in accordance with the Google Publisher Policies, will be impacted. Example: A video ad that is independent of any other streaming video content, and that is placed in a banner at the right rail of an article page.

Content Placement 99

Content Placement Management Place Advertising 99

Search Engine Land

OCTOBER 2, 2023

It’s worth noting that X doesn’t have the same strict advertising guidelines and practices in place around ad placement, and there is a risk your campaign could appear alongside unrestricted and even offensive content. ” Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

User-Generated 142

User-Generated Advertising Advertisers Digital Marketing 142

Search Engine Land

APRIL 4, 2024

The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the most pressing trends in paid search. AI and automation was named as the biggest priorities for search marketers this year. PPC specialists from around the globe.

Advertising 83

Advertising Advertisers User-Generated Search Marketers 83

Search Engine Land

SEPTEMBER 1, 2023

The decisions you make and plans you put in place to make much-needed improvements can be the make-or-break action for that business and its survival. Beyond the desk While SEO professionals need to manage decisions in the workplace, it’s important to remember that this doesn’t clock out when you do. .”

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SEO Energy Analytics Health 139

Search Engine Land

AUGUST 31, 2023

If you’re a PPC manager, you likely spend a significant part of your week working on the Google Ads interface. Get the daily newsletter search marketers rely on. Policy Manager If you've been managing Google Ads campaigns for some time, you’ve likely run into ad approval issues and had to appeal.

Management 133

Management Place Customer Branding 133

Search Engine Land

MARCH 29, 2024

The good news is that a project management methodology called “Agile” can help cross-functional teams self-organize and collaborate more effectively. How agile project management stops FOMO An agile approach makes you part of the process with the teams that get things done. A core agile team typically consists of: A product manager.

SEO 93

SEO Management Product eCommerce 93