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How Ecommerce Transformed Marketing 

Digital Marketer

Starting from simple banner ads and email campaigns, digital marketing has come to mean so much more. The Decline of Traditional Marketing. As digital e-commerce marketing has grown, traditional marketing methods have fallen out of favor. New Marketing Channels. Omnichannel marketing.

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How to scale personalization efforts with data-driven marketing

Martech

Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting. Source: Tristan Silhol.

Transform 118
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WhatsApp marketing: Strategies, benefits, and examples (Enterprise guide)

Use Insider

WhatsApp hasn’t been exploited as much as traditional marketing channels like email, SMS, and push notifications. It’s a free and easy-to-use texting interface, but it’s also limited, as it doesn’t provide an API or a way to manage communications at scale. You can get more details on the pricing in Meta’s documentation.

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Role of artificial intelligence in marketing

Sprout Social

Content generation Intelligent social media management tools, like Sprout, analyze voice of customer (VoC) data in social posts and reviews to inform what content your target audience is most interested in. But with AI-enabled brand reputation management , you can avert a potential brand threat before it turns into a big issue.

Marketing 129
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Why marketers should embrace product analytics

Martech

” To answer this question, Hurley cited another study that found only 27% of senior marketing leaders are satisfied with marketing and data analytics investments. This leaves many marketing organizations scratching their heads, wondering what solutions are available. New marketing analytics tools for a new era.

Analytics 105
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How to Become a Fractional CMO

Duct Tape Marketing

Their job involves aligning business objectives with current marketing strategies while also staying abreast with changes in the digital marketing landscape. The key to successfully managing this type of schedule? It’s crucial to align business objectives with marketing plans for success.

CMO 71
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Future-Proof Your Marketing Agency with the Fortification & Innovation Framework

Digital Marketer

Our little friend ChatGPT has managed to amass a staggering 100 million users in just two months. That’s how traditional marketing has been. So again, expect significant changes in the marketing industry. That’s why we launched the AI-Powered Marketer Accelerator. Are you prepared for the new market?