Market Research Marketing Plan Product Product Marketing 
OnPassive Marketing
SEPTEMBER 17, 2022
Product marketing management is one of the most exciting and challenging industries today, but it’s also one of the least understood. This blog article breaks down how product marketing managers can help users find and purchase products they need while keeping the company’s overall business goals in mind.
Hubspot Marketing
NOVEMBER 30, 2022
Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.
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Sprout Social
MARCH 7, 2024
Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.
Rock Content
APRIL 20, 2023
While business owners might think their newest product is the latest in innovation, it’s an unfortunate reality that competition continues to be stiff, with approximately 30,000 products launched every year. But how do you market a product? What Is Product Marketing?
OnPassive Marketing
SEPTEMBER 10, 2022
Customer marketing is a process or set of activities undertaken by a company to identify, attract, acquire, and retain customers. The main goals of customer marketing are to increase brand awareness, generate leads, and build customer loyalty. One type of marketing is product marketing. The answer is both.
Hubspot Marketing
MAY 30, 2022
If you want to avoid a mess at the end of the month or quarter, take a look at this collection of 8 marketing budget templates designed to help you better organize your marketing spend. It focuses on keywords and SEO best practices, while providing tips and tricks to identify nuances and increase productivity.
Neil Patel
FEBRUARY 13, 2023
This knowledge can help drive marketing efforts in the right direction by increasing: Brand awareness Business growth opportunities Potential leads Business health For an example of trends you should concentrate on, let’s look at digital vs. in-person buying habits: Long gone are the days when people buy most products in physical stores.
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