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11 Recommendations for Marketers in 2024 [New Data]

Hubspot Marketing

And, as much as people might like to say that they make their own product decisions, influencer marketing works — last year, one in four consumers bought a product based on an influencer’s recommendation. Want to leverage influencer marketing but don't know where to start? Bolster your SEO with thought leadership.

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What Is Demand Generation? [FAQs]

Hubspot Marketing

Email Marketing: Newsletters, content promo, nurture sequences and event invites. Offsite Channels: Guest posts, press and thought leadership. This is the decisive test which confirms if your marketing team truly understands the customer journey — a critical component of any demand generation program.

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28 B2B Marketing Tools For Companies Ready to Grow in 2024

Customers.ai

How do analytics tools enhance B2B marketing? Analytics tools in B2B marketing provide insights into market trends, customer behavior, and campaign effectiveness. They help marketers make data-driven decisions, tailor strategies to target audiences, and measure ROI more accurately.

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12 Content Marketing Trends You Need to Follow in 2022

Marketing Insider Group

For those looking for what’s in, what’s working, and what’s next, we’re sharing emerging trends in content marketing that have increased in popularity of late. And how they relate to overall digital marketing trends as we head into next year. Voice Search Will Evolve How Content Marketing Sounds.