Marketers PR Tentpole 
Sprout Social
APRIL 8, 2025
They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. As a result, brands need to embrace experiential and omnichannel marketing strategies that incorporate influencer marketing.
Sprout Social
NOVEMBER 19, 2018
Mid-market retail businesses (51-1,000 employees) received an average of 5,229 messages a day in November and December 2017. Although online shopping habits have evolved and led to sales that are diffused throughout the holiday season, there’s no doubt Black Friday and Cyber Monday are still major tentpole events.
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