The Marketing Operations Leader

JANUARY 2, 2025

Certifications to Consider: Google Analytics, HubSpot Marketing Automation, Salesforce Administrator, Marketo Certified Expert, Digital Marketing Institute (DMI) Certified Digital Marketing Professional. I predict that in 5 years, most marketing tools will no longer rely on databases.

Non-Profit 130

Non-Profit CRM Marketers Marketing 130

Martech

JULY 16, 2024

Bespoke metrics: Measures specific calls to action (CTAs) such as calls, inquiries, or other non-sale conversions. Tailoring metrics to specific marketing activities ensures that the unique goals of each campaign are accurately measured. Predictive analytics can help marketers predict customer profitability (short-term and long-term).

Finance 126

Finance Non-Profit Transform CMO 126

Lynton Web

MAY 8, 2025

Profitable centers recognize they can't effectively market to everyone with the same approach. Marketing Automation and Technology Tools Modern recreation centers leverage sophisticated tools to streamline marketing efforts while delivering personalized experiences at scale.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Companies that use marketing automation source more pipeline from marketing, have more productive sales reps, and experience better revenue attainment. Companies that use marketing automation are more likely to report faster growth than non-marketing automation users. Data Quality.

Marketing Automation Platform 128

Marketing Automation Platform Non-Profit Key Performance Indicator Transform 128

Adobe Experience Cloud Blog

FEBRUARY 2, 2016

Author: Jamie Lewis While it may seem like there is a new marketing channel available almost every day (I’m devising my smart fridge strategy as we speak), email marketing, when done right, is still one of the most profitable acquisition and lead retention channels available. Now let’s talk data.

Non-Profit 106

Non-Profit Thought Leadership Key Performance Indicator Fashion 106

Martech

NOVEMBER 3, 2021

That means selecting a marketing model that scales profitability over time. While more centralization is likely, there are tradeoffs which need careful consideration to find the right balance, optimize delivery, and future-proof your marketing organization. Platforms are the technologies used to power and measure performance.

Non-Profit 114

Non-Profit Copywriting Marketing Automation Platform Marketing 114

Adobe Experience Cloud Blog

NOVEMBER 18, 2016

Her areas of expertise include digital marketing and media. and her clients range from start-ups to non-profits to Fortune 100 brands. But if you use their contact information to blast marketing communications of all sorts, they’ll know you weren’t listening. So when words of wisdom escape her, I perk an ear.

Thought Leadership 134

Thought Leadership Non-Profit Marketing Marketers 134