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Your Comprehensive Marketing Ops Career Guide for 2025

The Marketing Operations Leader

Certifications to Consider: Google Analytics, HubSpot Marketing Automation, Salesforce Administrator, Marketo Certified Expert, Digital Marketing Institute (DMI) Certified Digital Marketing Professional. Set 3-5 year roadmaps for tech stack evolution, automation, and data strategy.

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Break Through on Email with Easy-to-Use KPIs

Adobe Experience Cloud Blog

Author: Jamie Lewis While it may seem like there is a new marketing channel available almost every day (I’m devising my smart fridge strategy as we speak), email marketing, when done right, is still one of the most profitable acquisition and lead retention channels available. Now let’s talk data.

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5 Quotes to Recharge Your Marketing

Adobe Experience Cloud Blog

Her areas of expertise include digital marketing and media. and her clients range from start-ups to non-profits to Fortune 100 brands. But if you use their contact information to blast marketing communications of all sorts, they’ll know you weren’t listening. So when words of wisdom escape her, I perk an ear.

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How to Build Winning Marketing Strategies to Grow Your Recreation Center

Lynton Web

Profitable centers recognize they can't effectively market to everyone with the same approach. LinkedIn : Professional networking, corporate partnership development, and thought leadership content. Marketing Automation Platforms Implementing marketing automation transforms how you connect with prospects and members.

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Inbound vs. Outbound Marketing: Ultimate Guide to Strategies, Examples, & Choosing the Best Fit

Lusha

The goal is to drive profitable customer action by providing information that educates, entertains, or inspires. Blogs: Regularly updated blog posts can attract readers, establish thought leadership , and improve SEO. Create high-quality, relevant content Content is the fuel that powers your inbound marketing engine.