Adobe Experience Cloud Blog

DECEMBER 12, 2016

It’s quick and easy—for both you as the marketer to set up and the recipient to click and respond. When it comes to promoting limited-time offers, registration deadlines, or upcoming events, most email marketers rely on an urgent subject line to entice their recipients. Deadline Countdown.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Email Marketing Social Media Marketing 134

Adobe Experience Cloud Blog

OCTOBER 31, 2016

Igor, who was newly promoted to VP of Marketing, was excited to have his first chance to lead the team in executing the renowned Halloween-a-thon campaign. This year was particularly unique because the campaign had grown so large in recent year that the team was considering moving to a new marketing automation platform.

Marketing Automation Platform 134

Marketing Automation Platform Marketing Marketers Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 18, 2016

.” In his book, The Long Tail: Why the Future of Business is Selling Less of More , author and entrepreneur Chris Anderson uses this quote to convey how marketers are quickly moving away from mass marketing techniques towards personalized marketing communications.

Thought Leadership 134

Thought Leadership Non-Profit Marketing Marketers 134