Adobe Experience Cloud Blog

JANUARY 30, 2019

and the USA are the same, marketing automation platforms and CRMs view them as different—and that can impair your smart lists, scoring, and segmentation. Organizing all data in one location best supports personalized marketing that delivers the right content at the right time. Conduct regular data reviews.

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM Price 134

Adobe Experience Cloud Blog

DECEMBER 12, 2016

With a dynamic email tool that integrates into your marketing automation platform, you can simply copy and paste a short HTML snippet into your template and then send it out to your subscribers. Which of these dynamic features will you be exploring for your marketing? Now THAT’S a tantalizing opportunity.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Email Marketing Social Media Marketing 134

Adobe Experience Cloud Blog

AUGUST 23, 2016

If your team has been spending large amounts of time reformatting content, it’s worth considering responsive design so you can focus more on personalizing and publishing content than tweaking it. Best practices isolate the components of the segmentation process and automate manual activities.

Thought Leadership 91

Thought Leadership Marketing Automation Platform Communications Place 91

Adobe Experience Cloud Blog

JANUARY 22, 2016

Integrating call intelligence with your web personalization efforts empowers you to show web visitors content related to the product they mentioned over the phone and encourages them to the next step in the journey. Personalized marketing doesn’t stop after the digital journey, or at least it shouldn’t. The best part?

Thought Leadership 91

Thought Leadership Marketing Automation Platform Education Customer Journey 91

Adobe Experience Cloud Blog

OCTOBER 31, 2016

This year was particularly unique because the campaign had grown so large in recent year that the team was considering moving to a new marketing automation platform. For the love of marketing, we must bring this to life! Albeit they never quite made the move… Everything was on track and running smoothly.

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Marketing Automation Platform Marketing Marketers Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 18, 2016

.” In his book, The Long Tail: Why the Future of Business is Selling Less of More , author and entrepreneur Chris Anderson uses this quote to convey how marketers are quickly moving away from mass marketing techniques towards personalized marketing communications.

Thought Leadership 134

Thought Leadership Non-Profit Marketing Marketers 134