The Marketing Operations Leader

JANUARY 2, 2025

Succession Planning: Develop a pipeline of future leaders by mentoring senior managers and high-potential team members. Example: Michelle, a marketing ops director, developed a multi-year strategic planning framework that streamlined campaign processes and aligned marketing efforts with company growth objectives.

Non-Profit 130

Non-Profit CRM Thought Leadership Marketing 130

Martech

MAY 13, 2022

By posting content to social media platforms, optimising your website for Google, paying for digital ads, and using a mobile-friendly platform to build and manage your website, you’re participating in the mobile zeitgeist. But for mobile marketing to be effective, it needs to be strategic. This space is changing constantly.

Transform 127

Transform Gen Z Shoppers Retail 127

Adobe Experience Cloud Blog

JUNE 12, 2017

Here are three reasons you should consider integrating your marketing tools with project management software. Some, not all, marketing teams need the help of project management tools in order to successfully plan and manage their campaigns. Pulling together these plans can take months (or longer).

Management 117

Management Marketing Automation Platform Thought Leadership Communications 117