Martech

MARCH 1, 2024

This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. Millennials and Gen Z are rapidly entering the B2B buying group. A need to avoid price wars. This last one is a biggie.

Gen Z 115

Gen Z Pharmaceutical Customer Acquisition Marketing 115

Hubspot Marketing

FEBRUARY 5, 2024

Before delving into the strategies and examples, let’s discuss tips for solving your most fundamental marketing challenge — building a product customers love. Over time, Wise narrowed customers' most important demands into three features: Price, speed, and ease of use. It took years to solve these problems.

Marketing 101

Marketing Marketers User-Generated Influencer Marketing 101

Hubspot Marketing

APRIL 4, 2024

Shoppable Commerce on Instagram Another reason to launch your influencer marketing strategy on Instagram is because of the e-commerce potential it offers. 80% of social media marketers say that customers now prefer to buy in-app. Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z.

Influencer Marketing 105

Influencer Marketing Branding Gen Z Marketing 105

Hubspot Marketing

NOVEMBER 5, 2019

With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy. Which Social Media Platform Should You Market Products On? By now, you might be on all the major social media platforms.

Shoppers 127

Shoppers Product Gen Z Promotion 127