Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. Format: Determine what format best supports the content and its objectives—whether that be an SEO-friendly blog or gated whitepaper, eBook, or Guide that can help drive downloads and leads. Try long-form content like eBooks and white papers.

Whitepaper 144

Whitepaper eBook Transform Inbound Marketing 144

Martech

AUGUST 3, 2023

You have: Company emails Personal emails Emails you acquired with a paid transaction Emails somebody gave you to get a free white paper Emails from append services They don’t all have the same value. Given in exchange for a free white paper. The quality, and therefore the value, of each email varies dramatically.

Whitepaper 97

Whitepaper Price Email Marketing Marketing Strategy 97

OnPassive Marketing

JUNE 6, 2022

Email marketing is one of the most cost-effective ways to get your message out there, but it can be hard to find the time to develop a cohesive email marketing strategy that will drive sales. The Five Most Effective Email Marketing Strategies. Several effective email marketing strategies can be used to drive sales.

Email Marketing 63

Email Marketing Marketing Strategy Whitepaper Shipping 63

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. E-Books or Whitepapers. E-books and whitepapers can both be used to demonstrate your industry expertise.

Whitepaper 144

Whitepaper Marketing Plan Education Thought Leadership 144

Sachs Marketing Group

JULY 11, 2023

Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. You should also outline your content strategy, set up reporting tools to track performance, and delegate responsibilities to your team.

Digital Marketing 63

Digital Marketing Marketing Strategy Whitepaper Marketing 63

SmartBrief - Marketing

OCTOBER 2, 2023

Additional tips on conducting a marketing audit can be found here. DE&I barriers and how to overcome them SmartBrief took a look at some major hurdles of DE&I strategy in a whitepaper in 2022, and these are some of the findings. For a deeper dive into DE&I strategies for marketers, download our whitepaper.

Marketing Strategy 52

Marketing Strategy Whitepaper Transform Marketing 52

Rock Content

SEPTEMBER 4, 2023

It’s a fact, you need to know your audience for your content marketing strategy to be effective. Unlike traditional forms of advertising, such as newspaper or billboard ads, which target a wide audience, content marketing takes a different approach. We make it easy to give us a try.

Marketing Strategy 52

Marketing Strategy Content Marketing Whitepaper Law 52

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Staying ahead of the curve is crucial to success.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here are several ways to make your social strategy put in an Oscar-winning performance.

Marketing Strategy 130

Marketing Strategy Content Marketing Gen Z Whitepaper 130

Marketing Insider Group

JANUARY 27, 2020

Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. Build your new content marketing strategy one month at a time so you’re not overwhelmed. Review your content strategy regularly to make sure you’re reaching the right audience with the right message. We tricked you!

Marketing Strategy 134

Marketing Strategy Content Marketing Whitepaper Manufacturing 134

Trade Press Services Newsletter

MARCH 2, 2023

Automated emails are a great way to quickly and easily send email messages when a prospect or customer takes a specific action, such as placing an order, signing up for a newsletter, or downloading a white paper. Email marketing is the go-to channel for many B2B marketers. Revisit your marketing plan.

Whitepaper 130

Whitepaper Energy Communications Marketing Plan 130

Martech

NOVEMBER 9, 2022

companies plan to leverage podcasts and audio content in their marketing strategies. This is the perfect medium for repurposing blog posts, white papers, surveys, interviews with SMEs or executives, new product developments and other material. Also, HubSpot also reported that 18% of U.S.

Whitepaper 132

Whitepaper Information Technology Retail Marketing 132

Rock Content

APRIL 24, 2023

It’s an expense that’s well worth the cost, as 80 % of people have spent money on a product due to top-tier content marketing. With so many content creation platforms, it’s vital to do your research and choose the best platform for your content marketing strategy.

Place 79

Place Whitepaper Finance Price 79

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan. User-Generated Content User-generated content, or UGC, is 2023’s version of word-of-mouth marketing.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Martech

AUGUST 22, 2023

Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. Finish Thompson realized it needed to refresh its go-to-market strategy and especially to update its online presence.

Whitepaper 88

Whitepaper Manufacturing Customer Pharmaceutical 88

Search Engine Land

MAY 12, 2023

You can add any type of content you’ve created to your resource library, including gated and ungated content like: Blogs and articles Guides Ebooks Reports White papers Podcast episodes Videos Webinars Courses Tools Templates Why do you need a resource center on your website? consider linking to landing pages for each of these.

Whitepaper 98

Whitepaper eBook SEO Education 98

Search Engine Land

MARCH 8, 2023

Visit Digital Marketing Depot to download Recession-ready Your Marketing by Doubling Down on Email. The post Recession-ready your marketing strategy with personalized email campaigns appeared first on Search Engine Land.

Digital Marketing 103

Digital Marketing Marketing Strategy Marketing Marketers 103

SmartBrief - Marketing

JULY 20, 2023

For example, we created a whitepaper called The Media Consumption Habits of the C-Suite. In Case You Missed It: The latest trends in B2B influencer marketing The power quartet: Using videos, webinars, white papers and blogs to boost your B2B marketing strategy What’s all the hype about customer experience?

Whitepaper 52

Whitepaper Marketing Marketers Energy 52

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Leverage a paid research report, white paper, or an eBook to collect on your customers’ relationship currency. Hungry for more?

Whitepaper 95

Whitepaper Customer eBook Energy 95

Exposure Ninja

JUNE 7, 2022

LinkedIn is a different landscape from other social media platforms – users have joined the platform to look at professional content rather than entertainment content, so it’s important to keep that in mind when creating your LinkedIn marketing strategy. Setting goals for your LinkedIn marketing strategy.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Search Engine Land

APRIL 27, 2023

Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. The post Discover the ultimate marketing strategy for increased ROI and lead generation appeared first on Search Engine Land. Click here to view more Search Engine Land webinars.

Marketing Strategy 91

Marketing Strategy Event Marketing Education Marketing 91

Hubspot Marketing

MAY 29, 2023

Whitepapers (12%) The type of content that would benefit the least from artificial intelligence is whitepapers , according to survey data. Whitepapers should provide unique insights and industry analysis on different subjects.

Whitepaper 120

Whitepaper eBook User-Generated Marketing 120

Pam Didner

MARCH 17, 2021

If your internal stakeholders agree with you on your two-pagers, they simply agree with you on: Marketing objectives. Content marketing objectives. Content Marketing strategy. Key content marketing tactics. If you have a great global content marketing best practice or story, I’d love to have you on my podcast.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Martech

MARCH 7, 2023

Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. Go beyond one-dimensional content such as standard blogs, canned webinars and white papers, which tend to clog our sales and nurture process instead of inspiring buyers along their journey. Get MarTech!

Whitepaper 113

Whitepaper Education Content Marketing Marketing Strategy 113

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

Influencer Marketing 131

Influencer Marketing Whitepaper User-Generated Marketing 131

Calvyn Lee Blog

AUGUST 25, 2021

Let’s look at several topic for Designing A Success Digital Advertising: Digital Marketing Strategy. Creating Marketing Plan. Digital marketing measurement and KPIs. Content Marketing. Digital Marketing Strategy. Smart marketers take the time to understand what they should do. Setting KPIs.

Advertising 130

Advertising Advertisers Whitepaper Digital Marketing 130

Martech

DECEMBER 5, 2023

We’ve had the pleasure of working with industry giants like Facebook, Marks & Spencer, and Transunion, and our team of email marketing consultants, each with over 10 years of experience, ensures exceptional results.** However, we noticed that there might be untapped potential in your email marketing strategy.

Whitepaper 114

Whitepaper Email Marketing Law Marketing Strategy 114

OnDemand CMO

NOVEMBER 15, 2022

While a major moneymaker for publishers, ebooks also have great applications for your marketing strategy. So what are the advantages of ebooks , and how can they enhance your content marketing? Avoid writing your ebooks like whitepapers. Whitepapers tend to be boring. One quick answer: sales leads.

eBook 87

eBook Content Marketing Whitepaper Shoppers 87

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Optimize all your marketing for mobile, emphasizing geolocation and AI-enabled suggestions.

Millennials 222

Millennials Whitepaper Transform Gen Z 222

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Renasant Bank: Marketing strategy takes step above boring classes. Cover image by Joseph Kalinowski/Content Marketing Institute. Subscribe for your free print copy today.

Education 103

Education Marketing Strategy Branding Energy 103

Tiecas

FEBRUARY 5, 2024

Industrial marketing strategies such as search engine optimization (SEO) , targeted advertising, and content marketing enable us to connect with the right audience online. By analyzing data and making data-driven decisions, we can optimize our marketing strategies for maximum effectiveness.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Hubspot Marketing

SEPTEMBER 27, 2023

Whitepapers (12%) The type of content that would benefit the least from artificial intelligence is whitepapers , according to survey data. Whitepapers should provide unique insights and industry analysis on different subjects.

Whitepaper 71

Whitepaper eBook User-Generated Marketing 71

Adobe Experience Cloud Blog

DECEMBER 7, 2009

B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools.

eBook 115

eBook Marketing Strategy Whitepaper PR 115

Rock Content

DECEMBER 14, 2023

This will help you stay ahead of the trends and fix non-performing marketing assets. Build a content marketing strategy If you don’t have a content marketing strategy, now is the time. Build budget-friendly content around the keywords, and find ways to put it in front of your potential buyers.

SEO 76

SEO Whitepaper B2C eBook 76

Martech

APRIL 23, 2024

Has your vendor changed their product or marketing strategy? After your company invests in marketing technology, you might think your research into such solutions is over. If you find more enticing benefits that will help you bridge current gaps while helping you move toward your longer-term goals, it’s time to say goodbye.

Whitepaper 82

Whitepaper New Technology Price Product 82

Marketing Insider Group

AUGUST 22, 2016

With all the blogs, social media posts, eBooks, whitepapers, and videos you create, how do you make sure you are achieving the right results with your content marketing? The post Improve Your Content Marketing Strategy With These 7 Tips appeared first on Marketing Insider Group.

Marketing Strategy 61

Marketing Strategy Content Marketing Whitepaper eBook 61

Rock Content

APRIL 6, 2023

Here are some popular examples: Press releases Technical content How-to guides and long-form articles Whitepapers SEO content Content for newsletters and email outreach Social media blurbs to introduce posts Most content writers also proofread, edit, and revise their content as needed. The following are six key examples to consider.

Whitepaper 92

Whitepaper Finance Copywriting Law 92