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Marketing Redefined: 3 Ways Technology Is Transforming Marketing

Adobe Experience Cloud Blog

Artificial intelligence was once something we only saw in Sci-Fi movies and is now used to create new, innovative tech products like Amazon’s Alexa and Google’s self-driving car. These changes in business models have major implications for how marketers should reach and engage their buyers. Technology is Empowering Marketing.

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How Driscoll’s pivoted from fresh in-store to fresh online

Martech

We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran.

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7 core capabilities and features every DXP must have

Welcome Software

On the heels of accelerated digital transformation during the COVID-19 pandemic, customers increasingly rely on and prefer digital interactions. Trends in the valuation of the global DXP market closely track recent shifts in customer preferences and expectations. The DXP product market had a total value of $10.11

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15 Ways to Use Voice Tweets

Neil Patel

Learn more about voice tweet options and how it’s transforming the ways digital marketers can use Twitter to their best advantage. Promote Your Product. Roughly 54 percent of millennials turn to social media platforms for product research, so voice tweets provide a great opportunity to shout about your core products.

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

From conception to airing took about two years, with a production time of three to four months. It’s a key market for us. The millennial market is really who banks like ours are looking to connect with.”. It was never a product campaign; it was a straight goodwill campaign. Click To Tweet.

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Unprompted: Predicting how AI is changing the future of marketing

Unbounce

To look into the future of AI marketing , all you gotta do is open up your podcast player and listen to the second episode of Unprompted , where we ask the experts to predict how this new tech will transform our world over the coming weeks, months, and years. So a marketer’s toolkit is just going to be so much broader.

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19 Content Marketing Best Practices to Propel Your Growth

Marketing Insider Group

Remember, Content Marketing Is a Step-By-Step Process 10 years ago, many B2B content marketers were still product-focused rather than focused on the customer and their needs. And while we have come along way, we still see brands struggling with the true meaning of content marketing. Lots of brands run into this problem.